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Entrepreneurial Marketing

Entrepreneurial Marketing Real Stories and Survival Strategies

(18 Apr 2003)

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Publisher's Synopsis

This text features success stories and lessons learned from cutting-edge captains of industry. It is organized into eight mentor modules. The authors offer insights into the huge success stories and some of the failures of several of 2003's most powerful and strategic entrepreneurs.

Book information

ISBN: 9780324158632
Publisher: Thomson, South-Western
Imprint: Thomson, South-Western
Pub date:
DEWEY: 658.8
DEWEY edition: 22
Number of pages: 245
Weight: 567g
Height: 254mm
Width: 203mm
Spine width: 13mm