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End of the Road

End of the Road BMW and Rover : A Brand Too Far

Revised and updated Edition

Paperback (23 Nov 2001)

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Publisher's Synopsis

End of the Road is the inside story of the BMW/Rover saga, from purchase to sale - a saga of big business, family divisions, cultural misunderstanding, political wrangling and public outrage. This paperback edition has been updated and revised.

Book information

ISBN: 9780273656753
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
Edition: Revised and updated Edition
DEWEY: 658.160941
DEWEY edition: 21
Number of pages: 232
Weight: 262g
Height: 194mm
Width: 126mm
Spine width: 17mm