Publisher's Synopsis
The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field - from theory and practice to history, including the great, famous and infamous practitioners.
With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism.
It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society.
Topics Covered:
- Crisis Communication and Management
- Cyberspace
- Ethics
- Global Public Relations
- Groups
- History
- Jargon
- Management
- Media
- News
- Organizations
- Practitioners
- Relations
- Reports
- Research and Analysis
- Theories and Models
Advisory Board
Elizabeth L Toth, Syracuse University
John Madsen, Rock Island, Illinois
Dean Kruckeberg, University of Northern Iowa
Kirk Hallahan, Colorado State University
Timothy Coombs, Eastern Illinois University
Shannon A Bowen, University of Houston
A A (Betteke) van Ruler, Free University, Amsterdam
Kathleen S Kelly, University of Florida
