Hardback (01 Oct 1999)
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This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.
| ISBN: | 9780787630423 |
| Publisher: | Gale Group |
| Imprint: | Gale Group |
| Pub date: | 01 Oct 1999 |
| DEWEY: | 659.10973 |
| DEWEY edition: | 21 |
| Weight: | 4014g |
| Height: | 230mm |
| Width: | 218mm |
| Spine width: | 75mm |
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