Publisher's Synopsis
FIRST AND FOREMOST, THIS IS A BOOK ABOUT GAINING COMPETITIVE ADVANTAGE IN BUSINESS. MORE SPECIFICALLY, IT IS ABOUT GAINING COMPETITIVE ADVANTAGE THROUGH THE SUCCESSFUL IMPLEMENTATION OF APPROPRIATE ENABLING TECHNOLOGIES. Every technology out there makes a promise to drive significant improvements in your business in one way or another. The trick is ensuring that the promise is realised. While one often hears of failed technology initiatives, this book will explain how it is possible to guarantee a successful technology implementation and the resultant return on investment. Success is not determined by luck or chance - it is a choice. So whether you are a manager or leader, this book will show you how to minimise the risks and guarantee not just practical benefits, but meaningful competitive advantage from an investment in enabling technology.
