Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know - International Business Collection

Czinkota, Michael R.

Paperback (30 Nov 2009)

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Publisher's Synopsis

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors. The Asian and Latin American financial crises, the further expansion of the European Union (EU), and the emergence of the BRIC (Brazil, Russia, India and China) as economic powerhouses have occurred during this period.

Book information

ISBN:	9781606490358
Publisher:	Business Expert Press
Imprint:	Business Expert Press
Pub date:	30 Nov 2009
DEWEY:	658.84
DEWEY edition:	22
Language:	English
Number of pages:	378
Weight:	546g
Height:	228mm
Width:	154mm
Spine width:	20mm