Publisher's Synopsis
This book empowers students with essential business communication skills. It covers the fundamentals of communication processes, functions, and media in organizational contexts. Learners explore miscommunication, corporate communication challenges, cross-cultural dynamics, and the psychology of interaction. Emphasis is placed on listening, message structuring, tone, audience targeting, and persuasive strategies. The book also trains students in writing business letters, memos, and sales messages, developing reports, and creating job-oriented documents like r?sum?s and application letters-preparing them for effective professional communication.
