2006
Hardback (18 Apr 2006)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9781403991768 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 18 Apr 2006 |
| Edition: | 2006 |
| DEWEY: | 330.95043 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 288 |
| Weight: | 512g |
| Height: | 223mm |
| Width: | 139mm |
| Spine width: | 22mm |
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