Publisher's Synopsis
While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results.In EMAIL MARKETING GUIDE FOR AUTHORS, strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists are all revealed.By focusing on this book, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Also, how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: Use free content to encourage people to subscribe to your email listDevelop conversion funnels that drive people to buy from you or sign up for your webinarsSave time and keep subscribers engaged with your brand with email automationBoost conversions with list segmentation techniques designed to get the right message to the right people at the right timeTest your messages and analyze your performance using key metrics to improve your resultsWin back customers with automation and personalization strategies designed to build a one-on-one relationship with your audienceUnderstand the laws and deliverability rules you must follow and tools to help you along the wa
