Publisher's Synopsis
Excerpt from Elementary d104book and Abridged Manual of Information and Suggestions for Field Representatives of the Massachusetts Mutual Life Insurance Company, Springfield, Massachusetts
In the preparation of the following pages, the clearly expressed wishes of the Company to make the text brief and to the point have been carefully respected.
A vast amount of material that some might regard as both cognate and essential has been excluded.
No attempt has been made to duplicate what the solicitor could find plainly stated in our circulars, policies, and Book of Instructions to agents, but the aim has been to reinforce such information with other kindred matter pertinent to our work.
Emphasis has been placed upon our policies, values, options, and other salient features sometimes over looked or minimized, - and how to sell them. Space has been devoted to the agent's work, use of his time, how to express the dignity of his profession, how to conduct himself, etc.
The great subject of salesmanship has only been outlined - the foundation, growth, and history of life insurance merely mentioned - only a digest of the Massachusetts laws is incorporated.
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