Publisher's Synopsis
A core text for a one-semester course in Electronic Commerce, and a supplement for courses on the Internet or Information Technology.
Reflecting-and integrating-the authors' extensive experiences as academicians, consultants, and practitioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is, explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues.
