Publisher's Synopsis
In this comprehensive guide to creating an e-commerce website using PHP and MySQL, renowned author Larry Ullman walks students through every step-designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order-always with security and best practices emphasised along the way. The book uses three e-commerce site examples, so students see the widest possible range of e-commerce scenarios. This edition includes an additional modern payment processing example that reflects changes in PayPal's options and methodologies. There are new chapters on marketing-related functionality incorporating analytics, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP. Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to:
- Think of the customer first, in order to maximise sales
- Create a safe server environment and database
- Use secure transactions and prevent common vulnerabilities
- Incorporate different payment gateways
- Design scalable sites that are easy to maintain
- Build administrative interfaces
- Extend both examples to match the needs of your own sites
