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Effectiveness of Social Marketing and Behaviour Change

Effectiveness of Social Marketing and Behaviour Change

Paperback (21 Oct 2013)

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Publisher's Synopsis

Social marketing is the systematic application of marketing to achieve changed behavioral goals for a social good among the high risk population. In India the community of truckers is vulnerable to HIV/AIDS due to higher prevalence of risky sexual behaviour, which results from a variety of social and economic factors as well as their work patterns. Reportedly, close to 36% of truckers are clients of sex workers and 25-30% of clients appear to be truckers.Measuring the effectiveness of social marketing the effective factors were measured and reflected among selected mass medias through this book"Effectiveness of social marketing & Behavioural change". This will help the policy makers, implementer working on this field to develop strategies for preventing HIV/AIDS.

Book information

ISBN: 9783639701210
Publisher: KS Omniscriptum Publishing
Imprint: Scholars' Press
Pub date:
Language: English
Number of pages: 260
Weight: 386g
Height: 229mm
Width: 152mm
Spine width: 15mm