Publisher's Synopsis
Praise for the First Edition:
`What is impressive about this book is the sense of ′balance′ and ′perspective′ that Brody achieves throughout: the analysis of each topic is thorough and the pros and cons of every situation are explored and evaluated with some care from a variety of differing perspectives... The incorporation of practical solutions make this an ideal text for use in management teaching in colleges and universitites... This book is therefore highly recommended′ - The Service Industries Journal
Integrating the various topics that administration comprises in an easy to understand practical style, this new edition retains all the useful information of the first, while updating and adding a number of segments. These include financial management and working with important constituencies. The author has also provided more forms and spreadsheets, and useful web sites for practicing managers.
