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Effective Media Planning

Effective Media Planning A Guide to Help Advertisers and Agencies Develop Plans That Work

Book (31 Aug 1989)

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Publisher's Synopsis

A critical evaluation of the advertising industry designed to give insights into how to infuse new thinking into advertising and media strategies. No bibliography. Annotation copyright Book News, Inc. Portland, Or.

Book information

ISBN: 9780669208085
Publisher: Lexington Books
Imprint: Lexington Books
Pub date:
DEWEY: 659.111
DEWEY edition: 19
Language: English
Number of pages: 272
Weight: 621g
Height: 240mm
Width: 160mm
Spine width: 25mm