Publisher's Synopsis
This new book, specially written for students of Edexcel GCSE in Business Unit 2, will provide an accessible introduction to the fundamental functions a business needs to perform and will put business concepts into context by making use of 'household names' in the business world.
Written by experienced teachers, this colourful book will focus on how a business develops beyond the start-up stage and what it needs to do in order to stay afloat and succeed. In addition to encouraging students to analyse and address common situations which arise in the business world, it puts business into the wider social and economic context. It is written in short units that contain:
- stimulating case studies to bring the subject to life
- a wealth of interesting activities and exercises
- clear explanations of key business concepts
- full-colour and attractive layout
- suggestions for lively and interesting tasks and activities.
