Publisher's Synopsis
It used to be that international business and the small enterprise sector were almost mutually exclusive. Internationalization was generally limited to large corporations, while small firms tended to be local. Those days are gone. Increasing global competition is changing the nature of knowledge necessary for success in commerce. Firms will need to seek opportunities beyond familiar turf and traditional markets. For that reason, this book examines business issues and the environment for enterprise in a variety of contexts around the Middle East.The information provided helps entrepreneurs decide where to invest, where to focus their expansion efforts and where to be especially cautious. Thus, this guide - written in easy-to-understand language - can help entrepreneurs avoid costly mistakes. It is more than a book - it is an investment!
