Publisher's Synopsis
Economics is not always a popular element of business and marketing courses. Sadly, students often fail to see the value of economic theory to the practical world of business and commerce.;Written by two of the CIM economics examiners, this edition not only covers the revised CIM syllabus but also aims to bridge the gap between economic theory and marketing practice. The easy-to-read style is supported throughout by illustrated examples and activities designed to help the reader develop an understanding and appreciation of the contribution economics can make to developing marketing strategy and tactics.
