Publisher's Synopsis
Ecolinguistics recognizes the fact that different words mean different things to different people and that these differences in meaning for any given word correlate with the speaker's sex, age, education and kind of work, as well as the speaker's regional dialect. "Variationism" and a lack of absolute standards are not "incidentals" as grammatical theory construction, but are the norm for all known languages.;Unlike other theories currently common, ecolinguistics pays detailed attention to the artistic use of language especially in poetry and in the translation of poetry and prose for literary purposes. Idiomaticity and metaphoric language play an equally important role in ecolinguistics.;This work comprises a collection of thematically arranged articles on the field. It represents the synthesis of 25 years work by Adam Makkai, a major scholar and founder of the Linguistic Association of Canada and the United States.
