Book (14 Jul 2016)
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This episode of AMA TV looks at the places marketers can effect change or make a misstep. Academic research acknowledges the suggestive power of advertising, requesting that "health choice" marketing be explored more, while other research demonstrates that multicultural campaigns have extra pitfalls to avoid.
| ISBN: | 9781473986251 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 14 Jul 2016 |
| DEWEY: | 658.802 |
| DEWEY edition: | 23 |
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