Publisher's Synopsis
Mitchell Levy¿s book of e-commerce principles and case analyses may not be the first to market, but it may well be the best. What sets him apart is the comprehensiveness of his teaching: Mitchell Levy teaches conceptual planning and deployment like other highly regarded e-commerce book authors do, but he extends his teaching into maintaining what you deploy and most important-evolving your e-commerce operations for survival. What sets Mitchell Levy apart from the pack is his primary mission to teach readers how to learn, survive and prosper in the challenging universe of e-commerce that IS business today. The book will be written in a professional business style; balanced with humor and conversationally toned sidebars; and interspersed with 150 illustrations for variety and comprehension.
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