Publisher's Synopsis
e-Commerce is big business and getting bigger every day. By 2002, experts predict, 490 million people throughout the world will have internet access. This is a must read for anyone in business. Whether you are currently selling products or services via the Internet, or are planning to institute a cyberspace operation, this is one book you don't want to miss. Tschohl tells you, in an easy to read format, how e-service, technology and price bulit around service cab form a winng combination that will drive your business forward.
