Fifth edition
Hardback (03 Dec 2008)
Not available for sale
Out of stock
For the undergraduate and graduate e-commerce course in any business discipline.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
| ISBN: | 9780136007111 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 03 Dec 2008 |
| Edition: | Fifth edition |
| DEWEY: | 658.872 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 904 |
| Weight: | 1760g |
| Height: | 254mm |
| Width: | 203mm |
| Spine width: | 36mm |
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