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E-Commerce

E-Commerce Implementing Global Marketing Strategies

1st Edition

(30 Jun 1999)

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Publisher's Synopsis

Organizations are looking for ways to expand business opportunities, improve customer service, and reduce costs. E-commerce may be the answer. This CTR report explores the growth of Internet technologies and their effects on the global marketplace. The business benefits of e-commerce are discussed, and effective strategies for implementing this emerging technology are provided.

Book information

ISBN: 9781566070652
Publisher: Computer Technology Research Corp.
Imprint: Computer Technology Research Corp.
Pub date:
Edition: 1st Edition
DEWEY: 658.800285
DEWEY edition: 21
Number of pages: 240
Weight: 725g
Height: 285mm
Width: 222mm
Spine width: 19mm