Paperback (09 Jul 2002)
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Out of stock
This textbook for an MBA program introduces the fundamentals of doing business on the internet, and examines the causes behind the success or failure of web-based companies. Krishnamurthy (University of Washington) discusses business model design, distribution and logistics, permission marketing, and more.
| ISBN: | 9780324152524 |
| Publisher: | Thomson/South-Western |
| Imprint: | Thomson/South-Western |
| Pub date: | 09 Jul 2002 |
| DEWEY: | 658.84 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 445 |
| Weight: | 771g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 25mm |
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