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E-Commerce: Development, E-Marketing and Trends

E-Commerce: Development, E-Marketing and Trends

Paperback (03 Apr 2014)

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Publisher's Synopsis

Seminar paper from the year 2002 in the subject Engineering - Industrial Engineering and Management, grade: 2,3 (B+), Pforzheim University (Industrial Engineering Faculty), course: Foreign Language Seminar, 8 entries in the bibliography, language: English, abstract: In the early 90s, the development of the Internet grew rapidly with an enormous speed. Electronic Commerce (E-Commerce) must be seen as a part of the economical process of the Internet-area. It's the first step of direct communication between users through the Internet. Before this, web sides were only created for presentations of companies or other publishing activities. Today, the two parts "Business-to-Business" (B2B) and "Business-to-Consumer" (B2C) are the leading-markets of E-Commerce. B2B is the trading between companies on a direct way or through developed E-platforms. This E-market will be future's fastest growing sector. The author Steffen Wittenauer gives a very good overview in this part of the early internet-history and takes the reader step by step to future themes of a communication-medium which is used by billions of people.

Book information

ISBN: 9783656620099
Publisher: Grin Publishing
Imprint: Grin Publishing
Pub date:
Language: English
Number of pages: 12
Weight: 41g
Height: 254mm
Width: 178mm
Spine width: 1mm