Publisher's Synopsis
Traditional approaches to social psychology have proven highly successful in identifying causal mechanisms underlying human thought and behavior. With the recent advent of the dynamical approach, it is now possible to assemble sets of such mechanisms into coherent systems. This book uses innovative concepts and tools to illuminate the processes by which individuals, groups, and societies evolve and change in a systemic, self-sustaining manner, at times seemingly independent of external influences. Readers learn how the dynamical approach facilitates novel predictions and insights into such social psychological phenomena as attitudes, social judgment, goal-directed behavior, attraction, and relationships. Featuring a wealth of charts and figures derived from original research and computer simulations, the volume is grounded in classic and contemporary theories of social psychology.
