Publisher's Synopsis
88% of consumers think gift returns go right back on the shelf to be resold to the next consumer. This belief is false. Most end up in landfills.
5.8 Billion pounds of returns end up in landfills each year. The CO2 equivalent from this amount of waste would power a midsize city of 500,000 people for 16 years! It would fill enough train cars to stretch 260 miles! It would fill 2.3 million average sized American homes! The shipping process for these gifts emits 16 million metric tons of CO2 each year. Returning a gift can cost the seller 66% of the gift's sale price, making it cheaper to dispose of the return and simply send a replacement. One of the book's greatest premises is that while everyone cannot do everything. We can all do something. This book is a heartfelt call to action for participation in protecting the health of our beautiful planet home. Donum provides 7 easy and thoughtful steps to becoming a sustainable gift giver - to help stop gift returns in their tracks and create a sustainable gifting experience by purchasing the right gift, and getting it right the first time. The simple ideas outlined in Donum will help alleviate the massive waste of resources, save shoppers time, and help solve the problems that reverse logistics simply cannot. This is a gift to you, to us, and the planet. Proceeds from the sale of this book go to develop the Donum app, a platform designed to change our collective mindset surrounding how we can all sustainably shop and gift - making sustainability a natural part of our everyday lives. It is expected to launch in 2024. A portion of the proceeds from the Donum group of products goes back into our local communities to support environmental education programs for children.
