Paperback (20 Apr 1999)
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Out of stock
This text summarises ten years of research by the author on word-of-mouth advertising. There are three sections: the concept and reality of this form of advertising; programmes for different industry sectors; an exploration of techniques.
| ISBN: | 9781852523053 |
| Publisher: | Management Books 2000 |
| Imprint: | Management Books 2000 |
| Pub date: | 20 Apr 1999 |
| DEWEY: | 659.13 |
| DEWEY edition: | 21 |
| Number of pages: | 190 |
| Weight: | -1g |
| Height: | 210mm |
| Width: | 148mm |
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