Doing Good: The New Rules of Corporate Responsibility, Conscience and Character

Society expects corporations to play by a new set of rules today. Customers, shareholders and investors have come to demand greater accountability, ethics and responsibility from business. We also want companies to help protect the environment, build roads, fight corruption, advance human rights, support the arts, contribute to local communities, compete globally and create shareholder value at the same time. In short, we want corporations to do well and to do good, even during a challenging economy. In the aftermath of ethics scandals and the largest oil spill in history, this mandate has never been stronger. Doing Good lays out 55 key rules business leaders can follow to prove responsibility and improve their company's reputation, recognizing the intense scrutiny coming from consumers, policymakers and the media. Chapter-by-chapter, Doing Good makes a clear case for a new standard of corporate responsibility, especially for large publicly traded companies who have more opportunities and resources. Seasoned with practical, common-sense, advice from notable business and political leaders, and a survey of best practices from leading companies, Doing Good challenges today's corporations to help build a better humanity. It covers governance, ethics, philanthropy, diversity, customer relations, globalism, privacy and more. Doing Good is a must read for anyone who cares about the increasingly important role of business in our society.