Publisher's Synopsis
Interest in the ASEAN nations and the busines opportunities its markets offer have grown considerably in the last decade. There is currently little material for use in preparing current and prospective business people to develop business in South East Asia and this guide is for those interested in pursuing business opportunities in this young and dynamic market. The academic market has not been slow to offer programmes tailored to these needs, with international and Asian trade becoming a growing area of specialization within many business degrees. Students in such courses should find this work simultaneously readable and academically rigorous. While a few chapters in this work look at the ASEAN with a specifically Australian perspective, the authors' analyses of the complex issues confronting the would-be ASEAN trader should be useful internationally.
