Publisher's Synopsis
"A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya. The book's detailed information about the economic, social, technological, and cultural dimensions of Kenyan society enables a greater understanding of the major issues affecting business development, and . actionable recommendations clarify the possible paths to starting and developing a business venture in Kenya. Given Africa's heterogeneity, it cannot be perfectly represented by one country, but Kenya closely mirrors Africa's major economic trends and cultural values: understanding Kenya's business landscape provides invaluable skills to do business throughout Africa. Businesspeople, policy makers, investors, students, and scholars will value this book's in-depth first-hand knowledge to help them make informed decisions about doing business in Africa or Kenya specifically"--.
