Publisher's Synopsis
Discover why the humble newsletter is pure and utter gold
How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world?
And what if the answer is right in front of you?
"For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine."
So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.
Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:
- Why giving is your secret to success
- How to get people's attention when time is your biggest competitor
- Why creating beats sharing
- How a small team can win
