Paperback (30 Jul 1991)
Not available for sale
Out of stock
Offers advice on how to create a flexible and adaptable advertising policy which allows a company to target its advertising successfully and economically. Topics covered include copywriting, preparing camera-ready artwork and evaluating the effectiveness of advertisements.
| ISBN: | 9780749402112 |
| Publisher: | Kogan Page |
| Imprint: | Kogan Page |
| Pub date: | 30 Jul 1991 |
| DEWEY: | 659.1 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 124 |
| Weight: | 200g |
| Height: | 216mm |
| Width: | 138mm |
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