Paperback (15 Mar 1993)
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Out of stock
Designed as a handbook for those creating and supervising newspaper and magazine advertising as well as other forms of promotion, this text covers such aspects as telemarketing and mail shots in individual chapters. A detailed checklist is included for each type of promotional activity.
| ISBN: | 9780471553908 |
| Publisher: | John Wiley & Sons, Inc. |
| Imprint: | Wiley Blackwell |
| Pub date: | 15 Mar 1993 |
| Language: | English |
| Number of pages: | 288 |
| Weight: | 482g |
| Height: | 252mm |
| Width: | 176mm |
| Spine width: | 19mm |
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