Publisher's Synopsis
Find the right medium for your message-and your budget with
Praise for the First Edition
"Mr. Hahn′s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally.
Getting the word out about your business has never been easier. The brand new edition of this comprehensive guide gives you complete practical coverage of today′s major forms of advertising, including up–to–date information on the latest techniques using the Internet, desktop publishing, broadcast fax technology, and more. Accessible and easy–to–follow, it explains each method step–by–step-with concrete advice on planning, scheduling, budgets, creative issues, and production procedures to help you develop effective:
- Newspaper and magazine ads
- Flyers, brochures, invitations.
- Direct mail campaigns
- Catalogs
- Internet and Web site advertising.
- Telemarketing projects
- Audiovisual materials
- Convention and trade show promotions
- Publicity tools and techniques
- Much more
