Publisher's Synopsis
Examining the distinctions of diversity from within the fundraisingprofession or exploring strategies to enhance diversity in thenonprofit sector, this volume participates in the ongoingdiscussion on the opportunities and obligations for fundraisingpractitioners to incorporate culture and tradition in theirpractice. Chapters examine prospect research, cultivation, andsolicitation practice; communication strategies in the workplace;the importance of diversity in philanthropic boards; inclusivenessin the mission and work of nonprofit organizations; and theevolution of current gay and lesbian issues as well as the culturalsensitizing that needs to occur in order to develop successfuldonor relationships. Acknowledging the challenge for increasedquantifiable data on diversity and promoting continued dialogue,this book is a valuable addition to the literature in thefundraising field.
This is the 34th issue of the Jossey-Bass series New Directionsfor Philanthropic Fundraising>.