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Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces

Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces

Hardback (01 Jan 2025)

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Publisher's Synopsis

"This book discusses and emphasizes how Diversity and Inclusion Engaged Marketing (DIEM) is vital for consumer well-being and to sustain the relevance of the marketing discipline. It also covers different topics of inclusivity in marketing, like the modifying effects of ethnic self-referencing, ethnic self-awareness, ethnic self-identification, and ethnic self-congruity on ethnic consumers' self-perceptions of social inclusion"--.

Book information

ISBN: 9798337321110
Publisher: IGI Global Scientific Publishing
Imprint: IGI Global Scientific Publishing
Pub date:
DEWEY: 658.8342089
DEWEY edition: 23/eng/20250418
Language: English
Weight: -1g