Publisher's Synopsis
Embrace diversity initiatives and capture a competitive advantage Diversity is not a simple concept. It is not necessarily about race, ethnicity, gender, or quotas, but when used effectively, it can create economic value. Diversity ROI offers battle–tested analytical tools to serve as a new money–making model for corporations and mission–centric organizations. Today, diversity equals new profits, revenues, and cost–savings; and ultimately, diversity can serve as a competitive advantage for organizations. Discover how other organizations have leveraged Diversity ROI for bottom–line impact, and envision how you can tap into these opportunities and positively affect shareholder value. This book Offers battle–tested analytical tools that serve as a source of bottom–line impact and economic value Lays out the concept of a diversity ROI workforce, supply chain, product and customer Provides case studies of such well–known companies as IBM, Pepsi, Visa, Aetna and Adecco Make sure your organization doesn’t succumb to diversity blind spots. Embrace new opportunities made possible through diversity initiatives, and watch your revenues grow.