Publisher's Synopsis
Established firms typically focus on their most profitable customers or classes of customers and are slow to adopt new business processes and/or technologies, which makes them prone to fail to address the needs of non-customers in their market space. Smaller, more innovative companies enter the market with fewer resources than their established competitors to address the needs of overlooked customers. These disruptive organizations establish a foothold in the market space then attract customers previously served by the larger, established firms, thus creating a significant disruption in the market penetration and business models of established incumbents. During the past several decades, technology, communication, and capital market advancements have provided an environment that appears to be accelerating the pace of disruptive innovation. Thus, research is urgently needed on how disruption is established, how disruption can be encouraged, identifiers and recognition of potential disrupters and disruptive innovations, and effective strategies for established firms to respond to disrupters in a market space. Disruptive Technologies and Innovative Strategies for Organizational Success addresses relevant theoretical frameworks and the latest empirical research findings in disruptive innovations. This book includes what disruption theory proposes, how disrupters enter markets and threaten established incumbents, and how market leaders should monitor and react to disrupters entering their market spaces. It establishes a broader foundation of disruption theory and how the theory can be beneficial to organizations. This includes response strategies, business models, business sustainability, technological advances, and innovation in many different types of industries. This book is an important reference tool for executives, managers, IT consultants, practitioners, stakeholders, researchers, academicians, and students looking for information on how disruptive innovation is occurring and being managed within diverse types of business organizations.
