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Disruptive Innovation from the Bottom of the Pyramid in China

Disruptive Innovation from the Bottom of the Pyramid in China The Implications for Local Entrepreneurs and Global Incumbents

Hardback (15 Feb 2013)

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Publisher's Synopsis

Despite the strategic importance of disruptive innovation at the bottom of the pyramid, this issue hasn't previously been explored in any systematic manner. This book sheds light on the disruptive innovation in the specific context of China from two distinctive perspectives, one for local entrepreneurs emerging from China, and one for foreign incumbents operating in China.

Book information

ISBN: 9780857933737
Publisher: Edward Elgar
Imprint: Edward Elgar
Pub date:
DEWEY: 338.0640951
DEWEY edition: 23
Number of pages: 280
Weight: -1g