Publisher's Synopsis
Discover eight dynamic principles to help innovation flourish from within. The shelf life of well-established companies keeps shrinking as new entrants replace old ones in rapid succession. Even brands that seemed invincible only a few years ago are in danger of being disrupted by fast-moving startups. In this unprecedented environment, how can any business stay ahead of the market' Companies can no longer assume innovation will "just happen"-it must be seeded, grown, and successfully harvested. They must disrupt themselves. In Disrupt-It-Yourself, bestselling author and innovation expert Simone Ahuja guides readers through the DIY (Disrupt-It-Yourself) system that will sustain innovation and retain DIYers, the employees-or intrapreneurs-most committed to solving the problems of the future, even if it means moving far beyond "business as usual." Based on her experience working with Fortune 500 companies and extensive research, Ahuja ide
