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Display Advertising

Display Advertising An Hour a Day

Paperback (07 Sep 2012)

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Publisher's Synopsis

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign. The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small and medium- sized businesses to take advantage of this opportunity.

Book information

ISBN: 9781118179710
Publisher: Wiley
Imprint: Sybex
Pub date:
DEWEY: 659.144
DEWEY edition: 23
Language: English
Number of pages: 505
Weight: 792g
Height: 180mm
Width: 229mm
Spine width: 28mm