Publisher's Synopsis
Your retail business is a puzzle -- how well do you know the individual pieces? Philip Mitchell's proven methodology will help you discover everything you need to know about your store, your customers, and your competitors to improve profitability and maintain a competitive edge in the age of the big-box retailers. Entertaining and deeply authoritative, Discovery-Based Retail provides methodology and tools that will not only help you embrace change, but greet it with hard data in hand -- everything you need to know about your store, your customers, and your competitors. In Discovery-Based Retail, you'll learn how to: - Profile and target your ideal customer - Improve customer service - Transform your store's price image - Increase department productivity - Evaluate traffic flow through your store's sales space - And, much more!
