Publisher's Synopsis
Michael Dell, founder of Dell Computer and one of the world's top businessmen, explains how to foster and maintain a competitive edge, drawing lessons from his own formidable success. At the age of twelve Michael Dell earned $2000 selling stamps on consignment and by the age of eighteen he was selling customized PCs from his dorm room. Since then he has founded one of the most successful computer businesses in the world, a company that has continually improved upon its own success by learning from its own mistakes. Direct From Dell teaches you how to get to the front of the pack and stay there, giving you the tools and encouragement to achieve your own success. Using the Dell Computer Corporation as a paradigm, Michael Dell charts the way to the top and then explains how to stay there. Taking us step by step through his own career, Dell explains the basis of his company's direct model process, describes mistakes they have made and the lessons they engendered, demonstrates the advantages of disciplined planning, explores the opportunities provided by the internet, provides insight into relationships with employees, customers and suppliers, and gives the low down on crushing the competition. Direct from Dell combines the best elements of any business book - a personal account of a great success story, together with a wealth of `takeaway' lessons - for anyone who wants to stay ahead of the competition, who has to keep their company, their job, their livelihood competitive.
