Paperback (19 Apr 1997)
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This text describes, and demonstrates through examples and case studies, how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader context of integrated marketing.
| ISBN: | 9780749419608 |
| Publisher: | Kogan Page |
| Imprint: | KoganPage |
| Pub date: | 19 Apr 1997 |
| DEWEY: | 658.84 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 315 |
| Weight: | 474g |
| Height: | 234mm |
| Width: | 158mm |
| Spine width: | 18mm |
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