Hardback (19 Apr 1997)
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Out of stock
Through examples and case studies, this book demonstrates how to adopt the methods, technology and techniques pioneered in direct marketing, and apply them in the broader context of integrated marketing
| ISBN: | 9780749419523 |
| Publisher: | Kogan Page |
| Imprint: | Kogan Page |
| Pub date: | 19 Apr 1997 |
| DEWEY: | 658.84 |
| DEWEY edition: | 21 |
| Number of pages: | 315 |
| Weight: | 474g |
| Height: | 235mm |
| Width: | 154mm |
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