Paperback (07 Feb 1990)
Not available for sale
Out of stock
A discussion of the strategies needed to improve direct marketing techniques and a clarification of the differences between direct marketing and conventional advertising. It explains the dynamics of proven successful strategies which readers can apply to each situation.
Wiley's Professional Development business creates products and services that help customers become more effective in the workplace and achieve career success. It brings to life the ideas and best practices of thought leaders in business, finance, accounting, workplace learning, management, leadership, technology, behavioral health, engineering/architecture, and education to serve these communities worldwide.
| ISBN: | 9780471513285 |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 07 Feb 1990 |
| Language: | English |
| Number of pages: | 248 |
| Weight: | 312g |
| Height: | 228mm |
| Width: | 152mm |
| Spine width: | 17mm |
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
$3.98off
The End of Marketing
Paperback
Published 03 Oct 2021
Save $3.98
Building a StoryBrand 2.0
Hardback
Published 07 Jan 2025
$14.60off
Consumer Behaviour
Paperback
Published 01 Dec 2021
Save $14.60
$5.14off
Effective Brand Building
Paperback
Published 03 Jan 2025
Save $5.14
$3.85off
Responsible Marketing
Paperback
Published 03 Dec 2024
Save $3.85
$3.78off
Fashion Marketing and Communica...
Paperback
Published 11 Dec 2024
Save $3.78
Badvertising
Paperback
Published 20 Sep 2024
