1st Edition
Paperback (01 Jan 2002)
Not available for sale
Out of stock
This handbook consists of 44 brief chapters that touch on practical aspects of direct mail planning, production, and analysis. The four authors, who work in the marketing business, overview postal rules, account management, layout design, data cleansing, barcoding, label programs, inserting technology, cutting and folding, and drop shipping. Annota
| ISBN: | 9780883623787 |
| Publisher: | GATFPress |
| Imprint: | GATFPress |
| Pub date: | 01 Jan 2002 |
| Edition: | 1st Edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 272 |
| Weight: | 362g |
| Height: | 196mm |
| Width: | 127mm |
| Spine width: | 19mm |
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