Publisher's Synopsis
This book explores how digital technologies can be used to drive sustainable business practices and achieve long-term business success. It offers insights and practical strategies and guidance that can help businesses adapt to the digital age, optimize their operations, and create new opportunities for growth. The book further provides real-world examples that illustrate how businesses can leverage digital technologies to achieve long-term sustainability and success. The book is an essential read for business leaders, managers, academician, practitioners and entrepreneurs who are looking to drive sustainable digital transformation within their organizations.
The book covers a wide range of topics, including:
1) Understanding the digital landscape: The book provides an overview of the digital technologies that are transforming business operations, such as artificial intelligence, cloud computing, and the Internet of Things. It explores how these technologies can be leveraged to create sustainable business practices that benefit both the organization and society.
2) Building a digital strategy for sustainability: The book offers guidance on how businesses can develop a digital strategy that aligns with their sustainability goals. It covers topics such as identifying digital opportunities, setting targets, and measuring performance.
3) Embedding sustainability into digital operations: The book explores how businesses can integrate sustainability into their digital operations, such as data management, supply chain management, and product design. It provides examples of companies that have successfully implemented sustainable digital practices.
4) Digital innovation for sustainability: The book discusses how businesses can use digital innovation to create new opportunities for sustainability. It covers topics such as circular economy business models, sustainable product design, and social innovation.
5) Leading for sustainable digital transformation: The book offers insights on how business leaders can drive sustainable digital transformation within their organizations. It covers topics such as leadership skills, organizational culture, and stakeholder engagement.
